Coty brand, Nautica Fragrances launched two mood-boosting scents that are inspired by the sea. 
 
Rose Island and Jasmine Coast are designed to be long-lasting, clean, and vegan.

The packaging is inspired by the calming waters of the ocean and the landscape of the beach, taking users to a golden hour. 
 
For the bottle itself, the cap is designed to represent the sun, while the bottle embodies the sun’s reflection on the ocean during the day, sunrise or sunset.
 
Rose Island comes in a pink-to-blue gradient bottle with a “happy and confident” scent. 
 
It has Floramber, Fruity, and Edible notes featuring lemon sorbet accord, orange, mandarin, Madagascar, rose, bamboo, ginger gold apple, sea moss, and cedarwood.
 
Jasmine Coast is a “calm and relaxing” scent that is housed in a blue-to-green gradient bottle. 
 
It is a Floral, Woody, Marine scent with notes of pink pepper leaf Madagascar, mandarin Madagascar, Pearadise, Ylang-Ylang, Ocean Jasmine, Sunlit Violet, Ambergris, Cloud Musk, and Sea Moss.

American actress and YouTuber Lily Chee will star in a new campaign to highlight these fragrances. 
 
Coty Chief Brands Officer, Consumer Beauty, Stefano Curti, said, 
 
“Coty is thrilled to expand Nautica’s fragrance offerings, engaging existing brand consumers and reaching a whole new audience. As a strong partner with Nautica, we believe Lily is the perfect choice to authentically represent the brand’s heritage and new vision for women’s fragrances.”
 
The product has been designed to reflect the campaign’s creative concept, “It’s In Your Nature.” 
 
Chee’s persona resonates deeply with her Gen Z audience, who value and seek authenticity and adventurous spirit. Her ability to connect with this demographic through her genuine and relatable content makes her the perfect talent to front the campaign.

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